Outline

Flex Tape:
1. Introduce commercial
    a. Flex Tape is a product made for basic repairs.
2. Show commercial
3. Summaries main points
    a. Purpose
    b. Audience
    c. Logos
    d. Pathos
    e. Ethos
4.Purpose
    a. to sell a product and gain brand recognition
5. Audience
    a. General Public and home owners. People who have things to repair and are handy
6. Logos
    a. Demonstrations: Shows the practicality and usefulness of the product through real-live demonstrations. Such as showing how waterproof it is by using it underwater.
7. Pathos
    a. Absurdity of the final demonstration: The high energy of Phil Swift and the absurdity of the final demonstration is exciting for the audience and draws are attention towards the commercial. This also gives Flex Tape brand recognition as it gives the audience something to talk about.
8. Ethos
    a. Credibility: Credibility of Flex Tape is faked as it uses a spoke person named Phil Swift to give the audience a false sense of credibility.
9. Concluding Statement
    a. The commercial is effective in its pursuit to sell its audience on its Flex Tape product.
    b.